EzyGazeti - A digital newstand

Zantel a leading telecommunications company in Tanzania coastal land sought smart foundry seeking to pivot from being a telecommunication only company to become a provider of digital solutions. to increase the use of their mobile money services with a product that employs small scale digital mobile money transactions for the mass. Zantel strongly believes in people and has established a people oriented brand whose culture is deeply rooted in believing and empowering people to get the job done thereby improving their lives. The task at hand was in .

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Problem Definition

The partner approached Smart Foundry in an effort to expand their digital solutions catalogue. They needed to increase the use of their mobile money services with a product that employs small scale mobile money transaction for the mass. 

Solution Implemented

The team at Smart Foundry identified a gap in the distribution and reach of local newspapers in the market. Therefore, we developed EzyGazeti, a product that serves digitzed copies of everyday newspapers at discounted prices. This allows users to make frequent daily purchases, due to the nature of the daily release of publications.


Market Reach/Traction

EzyGazeti has motivated to its core users to purchase data bundles on a more frequent basis. Growing Zantels catalogues of digital products at the same time.

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